Accordion fold:
Bindery term, two or more parallel folds which open like an
accordion.
Against the grain: At right angles to direction of paper
grain.
Alteration: Change in copy of specifications after production has
begun.
Artboard: Alternate term for mechanical art.
Author's corrections: Also know as "AC's". Changed and additions in
copy after it has been typeset.
Back up: Printing the second side of a sheet already printed on one
side.
Banding: Method of packaging printed pieces of paper using rubber or
paper bands.
Basis weight: Weight in pounds of a ream of paper cut to the basic size
for its grade.
Bind: To fasten sheets or signatures with wire, thread, glue. or by
other means.
Bindery: The finishing department of a print shop or firm specializing
in finishing printed products.
Blanket: The thick rubber mat on a printing press that transfers ink
from the plate to paper.
Bleed: Printing that goes to the edge of the sheet after
trimming.
Blind embossing: An image pressed into a sheet without ink or
foil.
Blueline: A blue photographic proof used to check position of all image
elements.
Board: Alternate term for mechanical.
Bond & carbon: Business form with paper and carbon
paper.
Bond paper: Strong durable paper grade used for letterheads and
business forms.
Break for color: Also known as a color break. To separate mechanically
or by software the parts to be printed in different colors.
Brightness: The brilliance or reflectance of paper.
Bulk: Thickness of paper stock in thousandths of an inch or number of
pages per inch.
Bulk pack: Boxing printed product without wrapping or
banding.
Burn: Exposing a printing plate to high intensity light or placing an
image on a printing plate by light.
Butt: Joining images without overlapping.
Butt fit: Printed colors that overlap one row of dots so they appear to
butt.
Carbonless: Pressure sensitive writing paper that does not use
carbon.
Caliper: Paper thickness in thousandths of an inch.
Camera-ready copy: Print ready mechanical art.
Carload: A truck load of paper weighing 40000 pounds.
Case bind: A type of binding used in making hard cover books using
glue.
Cast coated: Coated paper with a high gloss reflective
finish.
Chrome: A term for a transparency.
Coated paper: A clay coated printing paper with a smooth
finish.
Collate: A finishing term for gathering paper in a precise
order.
Color bar: A quality control term regarding the spots of ink color on
the tail of a sheet.
Color correction: Methods of improving color separations.
Color filter: Filters uses in making color separations, red, blue,
green.
Color key: Color proofs in layers of acetate:
Color matching system: A system of formulated ink colors used for
communicating color.
Color separations: The process of preparing artwork, photographs,
transparencies, or computer generated art for printing by separating
into the four primary printing colors.
Comb bind: To plastic comb bind by inserting the comb into punched
holes.
Composite film: Combining two or more images on one or more pieces of
film.
Continuous-tone copy: Illustrations, photographs or computer files that
contain gradient tones from black to white or light to dark.
Contrast: The tonal change in color from light to dark.
Copy: All furnished material or disc used in the production of a
printed product.
Cover paper: A heavy printing paper used to cover books, make
presentation folders, etc.
Crash number: Numbering paper by pressing an image on the first sheet
which is transferred to all parts of the printed set.
Crimping: Puncture marks holding business forms together.
Cromalin: Trade name for DuPont color proofs.
Crop: To cut off parts of a picture or image.
Crop marks: Printed lines showing where to trim a printed
sheet.
Crossover: Printing across the gutter or from one page to the facing
page of a publication.
Cyan: One of four standard process colors. The blue color.
Densitometer: A quality control devise to measure the density of
printing ink.
Density: The degree of color or darkness of an image or
photograph.
Diazo: A light sensitive coating used on printing plates.
Die: Metal rule or imaged block used to cut or place an image on paper
in the finishing process.
Die cutting: Curing images in or out of paper.
Dot: An element of halftones. Using a loupe you will see that printed
pictures are made many dots.
Dot gain or spread: A term used to explain the difference in size
between the dot on film v paper.
Double burn: Exposing a plate to multiple images.
Draw-down: A sample of ink and paper used to evaluate ink
colors.
Drop-out: Portions of artwork that do not print.
Dummy: A rough layout of a printed piece showing position and finished
size.
Duotone: A halftone picture made up of two printed colors.
Dylux: Photographic paper made by DuPont and used for
bluelines.
Emboss: Pressing an image into paper so that it will create a raised
relief.
Emulsion: Light sensitive coating found on printing plates and
film.
Eurobind: A patented method of binding perfect bound books so they will
open and lay flatter.
Facsimile transmission: The process of converting graphic images into
electronic signals.
Film rip: See Rip film.
Flat: An assembly of negatives taped to masking materials for
platemaking.
Flood: To cover a printed page with ink, varnish, or plastic
coating.
Flop: The reverse side of an image.
Foil: A metallic or pigmented coating on plastic sheets or rolls used
in foil stamping and foil embossing.
Foil emboss: Foil stamping and embossing a image on paper with a
die.
Foil stamping: Using a die to place a metallic or pigmented image on
paper.
4-color-process: The process of combining four basic colors to create a
printed color picture or colors composed from the basic four
colors.
French fold: Two folds at right angles to each other.
Galley proof: Text copy before it is put into a mechanical layout or
desktop layout.
Gang: Getting the most out of a printing press by using the maximum
sheet size to print multiple images or jobs on the same sheet. A way to
save money.
Generation: Stages of reproduction from original copy. A first
generation reproduction yields the best quality.
Ghost bars: A quality control method used to reduce ghosted image
created by heat or chemical contamination.
Ghosting: A faint printed image that appears on a printed sheet where
it was not intended. More often than not this problem is a function of
graphical design. It is hard to tell when or where ghosting will occur.
Sometimes you can see the problem developing immediately after printing
the sheet, other times the problem occurs while drying. However the
problem occurs it is costly to fix, if it can be fixed. Occasionally it
can be eliminated by changing the color sequence, the inks, the paper,
changing to a press with a drier, printing the problem area in a
separate pass through the press or changing the racking (reducing the
number of sheets on the drying racks). Since it is a function of
graphical design, the buyer pays for the increased cost.
Gloss: A shiny look reflecting light.
Grain: The direction in which the paper fiber lie.
Grippers: The metal fingers on a printing press that hold the paper as
it passes through the press.
Hairline: A very thin line or gap about the width of a hair or 1/100
inch.
Halftone: Converting a continuous tone to dots for printing.
Hard copy: The output of a computer printer, or typed text sent for
typesetting.
Hickey: Reoccurring unplanned spots that appear in the printed image
from dust, lint, dried ink.
High-bulk paper: A paper made thicker than its standard basis
weight.
Highlight: The lightest areas in a picture or halftone.
Image area: Portion of paper on which ink can appear.
Imposition: Positioning printed pages so they will fold in the proper
order.
Impression: Putting an image on paper.
Imprint: Adding copy to a previously printed page.
Indicia: Postal information place on a printed product.
Ink fountain: The reservoir on a printing press that hold the
ink.
Keylines: Lines on mechanical art that show position of photographs or
illustrations.
Kiss die cut: To cut the top layer of a pressure sensitive sheet and
not the backing.
Knock out: To mask out an image.
Laid finish: Simulating the surface of handmade paper.
Laminate: To cover with film, to bond or glue one surface to
another.
Layflat: See Eurobind.
Line copy: High contrast copy not requiring a halftone.
Lines per inch: The number of rows of dots per inch in a
halftone.
Loupe: A magnifying glass used to review a printed image, plate and
position film.
Magenta: Process red, one of the basic colors in process
color.
Makeready: All the activities required to prepare a press for
printing.
Marginal words: Call outs for directions on various parts of a business
form.
Mask: Blocking light from reaching parts of a printing plate.
Matchprint: Trade name for 3M integral color proof.
Matte finish: Dull paper or ink finish.
Mechanical: Camera ready art all contained on one board.
Mechanical separation: Mechanical art overlay for each color to be
printed.
Micrometer: Instrument used to measure the thickness of different
papers.
Middle tones: The tones in a photograph that are approximately half as
dark as the shadow area.
Moire: Occurs when screen angles are wrong causing odd patterns in
photographs.
Negative: The image on film that makes the white areas of originals
black and black areas white.
Non-reproducing blue: A blue color the camera cannot see. Used in
marking up artwork.
Offsetting: Using an intermediate surface used to transfer ink. Also,
an unpleasant happening when the images of freshly printed sheets
transfer images to each other.
Offset paper: Term for uncoated book paper.
Ok sheet: Final approved color inking sheet before production
begins.
Opacity: The amount of show-through on a printed sheet. The more
opacity or the thicker the paper the less show-through. (The
thicker/heavier the paper the higher the cost.)
Outline halftone: Removing the background of a picture or silhouetting
an image in a picture.
Overlay: The transparent cover sheet on artwork often used for
instructions.
Overrun or overs: Copies printed in excess of the specified quantity.
(Printing trade terms allow for + - 10 % to represent a completed
order.)
"Ozalid" is the name of a company that markets diazo process products
and equipment that makes diazo blueline prints used primarily in the US
by engineering and architectual firms. However diazo or "Ozalid" proofs
are most often used in England, other European, Hong Kong, Korean, and
Singapore by printers as the proofing means comparable to our Dylux, or
Blueline proof. Submitted by Ernie Engle Date: Fri, 18 Sep 1998
15:15:14 EDT
Page count: Total number of pages in a book including blanks.
Pattern carbon: Special carbon paper used in business forms that only
transfers in certain areas.
Perfect bind: A type of binding that glues the edge of sheets to a
cover like a telephone book, Microsoft software manual, or Country
Living Magazine.
Perfecting press: A sheet fed printing press that prints both sides of
a sheet in one pass.
Pica: Unit of measure in typesetting. One pica = 1/6 inch.
Picking: Printers nightmare that occurs as the surface of a sheet lifts
off during printing. Generally a paper manufactures quality control
problem.
Pin register: A standard used to fit film to film and film to plates
and plates to press to assure the proper registration of printer
colors.
Plate gap: Gripper space. The area where the grippers hold the sheet as
it passes through the press.
PMS: The abbreviated name of the Pantone Color Matching
System.
PMT: Abbreviated name for photomechanical transfer. Often used to make
position prints.
Point: For paper, a unit of thickness equaling 1/1000 inch. for
typesetting, a unit of height equaling 1/72 inch.
PostScript: The computer language most recognized by printing
devices.
Press number: A method of numbering manufacturing business forms or
tickets.
Pressure-sensitive paper: Paper material with self sticking adhesive
covered by a backing sheet.
Process blue: The blue or cyan color in process printing.
Process colors: Cyan (blue), magenta (process red), yellow (process
yellow), black (process black).
Ragged left: Type that is justified to the right margin and the line
lengths vary on the left.
Ragged right: Type that is justified to the left margin and the line
lengths vary on the right.
Ream: Five hundred sheets of paper.
Recto: Right-hand page of an open book.
Reflective copy: Copy that is not transparent.
Register: To position print in the proper position in relation to the
edge of the sheet and to other printing on the same sheet.
Register marks: Cross-hair lines or marks on film, plates, and paper
that guide strippers, platemakers, pressmen, and bindery personnel in
processing a print order from start to finish.
Reverse: The opposite of what you see. Printing the background of an
image. For example; type your name on a piece of paper. The reverse of
this would be a black piece of paper with a white name.
Rip film: A method of making printing negatives from PostScript files
created by desktop publishing.
Saddle stitch: Binding a booklet or magazine with staples in the seam
where it folds.
Scanner: Device used to make color separations, halftones, duo tones
and tri tones. Also a device used to scan art, pictures or drawings in
desktop publishing.
Score: A crease put on paper to help it fold better.
Screen angles: Frequently a desktop publishers nightmare. The angles at
which halftone, duo tones, tri tones, and color separation printing
films are placed to make them look right.
Self-cover: Using the same paper as the text for the cover.
Shadow: The darkest areas of a photograph.
Show-through: Printing on one side of a sheet that can be seen on the
other side of the sheet.
Side guide: The mechanical register unit on a printing press that
positions a sheet from the side.
Side stitch: Binding by stapling along one side of a sheet.
Signature: A sheet of printed pages which when folded become a part of
a book or publication.
Silhouette halftone: A term used for an outline halftone.
Skid: A pallet used for a pile of cut sheets.
Specifications: A precise description of a print order.
Spine: The binding edge of a book or publication.
Split fountain: Putting more than one ink in a printing fountain to
achieve special color affects.
Spoilage: Planned paper waste for all printing operations.
Spot varnish: Varnish used to hilight a specific part of the printed
sheet.
Stamping: Term for foil stamping.
Stat: Term for inexpensive print of line copy or halftone.
Step-and-repeat: A procedure for placing the same image on plates in
multiple places.
Stet: A proof mark meaning let the original copy stand.
Stock: The material to be printed.
Stripping: The positioning of film on a flat prior to
platemaking.
Substance weight: A term of basis weight when referring to bond
papers.
Substrate: Any surface on which printing is done.
Text paper: Grades of uncoated paper with textured surfaces.
Tints: A shade of a single color or combined colors.
Tissue overlay: Usually a thin transparent paper placed over artwork
for protection uses for marking color breaks and other printer
instructions.
Transfer tape: A peel and stick tape used in business forms.
Transparency: A positive photographic slide on film allowing light to
pass through.
Transparent copy: A film that light must pass through for it to be seen
or reproduced.
Transparent ink: A printing ink that does not conceal the color under
it.
Trapping: The ability to print one ink over the other.
Trim marks: Similar to crop or register marks. These marks show where
to trim the printed sheet.
Trim size: The final size of one printed image after the last trim is
made.
Under-run: Production of fewer copies than ordered. See over
run.
Up: Printing two or three up means printing multiple copies of the same
image on the same sheet.
UV coating: Liquid laminate bonded and cured with ultraviolet light.
Environmentally friendly.
Varnish: A clear liquid applied to printed surfaces for looks and
protection. (UV coating looks better.)
Verso: The left hand page of an open book.
Vignette halftone: A halftone whose background gradually fades to
white.
Washup: Removing printing ink from a press, washing the rollers and
blanket. Certain ink colors require multiple washups to avoid ink and
chemical contamination.
Waste: A term for planned spoilage.
Watermark: A distinctive design created in paper at the time of
manufacture that can be easily seen by holding the paper up to a
light.
Web: A roll of printing paper.
Web press: The name of a type of presses that print from rolls of
paper.
Wire O: A bindery trade name for mechanical binding using double loops
of wire through a hole.
Wire-O binding: A method of wire binding books along the binding edge
that will allow the book to lay flat using double loops. See Wire
O.
With the grain: Folding or feeding paper into the press or folder
parallel to the grain of the paper.
Work and tumble: Printing one side of a sheet and turning it over from
the gripper to the tail to print the second side using the same side
guide and plate for the second side.
Work and turn: Printing one side of a sheet and turning it over from
left to right ussing the same side guides and plate for the second
side.
Wove paper: A paper having a uniform unlined surface with a smooth
finish.
We understand that in the course of marketing your business, you have to print. We have taken great measures to reduce these effects on the planet. We use Soy based inks and Eco-Solvent inks, and offer Recycled and Recycleable Papers, as well as fabricating your signs out of materials that last, so that needless signs don’t end up in a land-fill. Go Green With Us!
Quality
We use the finest materials from elite brands such as 3M, Sintra, Oracal, Roland, GE and the most durable OEM Eco-Inks. We believe outstanding products are made from the finest materials. We save you money by offering you quality products that stand the test of time.
Service
We focus on your marketing/advertising goals and develop solutions that generate profits for your business. Our representatives identify and cater to your specific needs. We make sure we get it done right the first time; fast, accurate, and easy. We also offer hand delivery services.
Remember... you think it, we make it happen!
The Santora Media Group Guarantee:
Santora Media Group thrives on our ability to provide our clients with media solutions without hassles. If in our efforts to serve you, we fail to deliver a product or service that meets or exceeds what was promised, we will offer a discounted price or redo your order to your satisfaction. We are here to serve and make your business even more successful, Bottom Line!
Random Facts about Us: Our signs banners stickers displays tradeshow and trade show graphics labels arrow spinners vehicle wraps brochure envelope letterhead, car wraps truck wraps electric lit LED neon and parking signs are made in San Diego California at our many full scale production facilities. We are a custom fabrication sign and banner and printing shop that makes a great business card. You can visit our showroom in Pacific Beach, San Diego just below La Jolla and Del Mar, and Solana Beach as well as Solana Beach. We are west of Clairemont Kearny Mesa El Cajon Poway. We are south of Oceanside Carlsbad Miramar Escondido and San Marcos. Some cities that are close to our sign banner sticker flyer postcard shop are, Coronado Pacific Beach Ocean Beach Mission Beach La Jolla Clairmont Chula Vista San Diego.
Why We Do It: We here at Santora Media Group take great pride in our banners signs printing postcards mailers stickers labels custom signs custom posters and graphic design. We have several graphic designers who have many years of experience designing, printing banners posters flyers stickers notepads mailers signs electric lit LED neon brochure envelope letterhead window decals, business cards and giclee and are ready to serve you. Whether you are from San Diego Miramar, Pacific Beach Escondido Carlsbad Oceanside, La Mesa Carmel Valley Clairemont Mission Valley Downtown El Cajon or La jolla Del Mar Solana Beach, we are you printer.
Graphic Design Abilities: We can design anything that we offer, from logo design to banner and electric neon or LED sign design, WE DO IT! We design postcards, business cards letterhead envelopes logos graphic design of banners trade show graphics roll up banners and retractable banners. If you live in San Diego and have used a marketing or advertising agency, you know how hard it is to find great original and creative art. If you have a sign or banner or business card you need attention, We will design and create an image that will make your giclee or fine art reproduction the best it can be from vibrant colors to quality at an affordable price that is inexpensive but not "cheap".
We Can Service The Following Areas: Kearny Mesa, Sorrento Valley, Mission Valley printing, Bay Ho, Bay Park, Mira Mesa, La Jolla Clairemont printing, Pacific Beach, PB, Del Mar printing, La Mesa, El Cajon, Spring Valley, Rancho Bernardo.OB Chula Vista National City la jolla Ocean Beach Downtown San Diego.
San Marcos Vista San Ysidro, Imperial beach Escondido,Clairemont la mesa Kearny Mesa Encinitas, Escondido. OB a Las Vegas,Scripps Ranch,PB Oceanside Carlsbad, the Leucadia, Encinitas,Pacific Beach La Jolla. Cardiff-by-the-Sea la jolla La Costa Del Mar Mission Beach.la jolla Del Mar Ocean beach and Point Loma. So Cal, LA Los Angelas Orange County, Laguna Niguel.
We Can Service The Following Zip Codes in California: 92101 92102, 92105, 92104, 92107. 92140 92133, 92116 92115, 92123, 92117, 92111 92108. 92124, 92130, 92126, 92131 92145. 92007 92009, 92056, 92025 92028, 92109 92101, 92121 92023. 92024 92122, 92123 92037 92038 92039 92092, 92093. 92019 92022 91941, 91944 92049, 92051 92128 92075 92037 92039 92101 92109.
We can deliver to any other city in the U.S. Please call today and a representitive will assist you.
The Santora Media Group is a San Diego based media firm that specializes in every aspect of printing. Some of our products include:maker printer graphic design san diego logo design branding, corporate identity collateral printing. marketing Window Signage, banner stands business cards signs backdrops, plastic signs printer microperf,building a custom sign vehicle wraps for cars,printer buses and trucks, large banners for san diego business.
signs are a great way to advertise your company with great marketing vinyl banners printer backlit banners window banners giant banners, banner printing banner printing pacific beach sign printing. wrap banners trade show sign company san diego printer san diego sign tradeshow, displays real estate signs, sticker printing. Try these products to get great advertising results. and business cards trade show.
A great way to get visibility is to invest in eco-friendly printing, green printing. book printing and booklet printing Arrow Spinners. sandwhich signs, giclee offset printing business card printing, brochure printing, catalog printing stickers, giclee canvas lightbox signs mailers, club flyers, business card printing, business cards, notepad printing business cards signs, invoice printing.
Printer we have the best quality letterhead printing envelope printing. brochure printing postcard printing cd inserts presentation folder printing giclee menu printing laminating, hats t shirt t-shirt embroidery silkscreen We do our best to offer every service that your company might need to be viewed as an industry leader. We are a printer maker in san diego
We can deliver to any other city in the U.S. Please call today and a representitive will assist you.
If you have a hard time finding our website try searching: 92109 printing, 92109 banners 92109 business cards, 92109 san diego banners,Mission Beach pacific beach banners.pacific beach san diego printing pacific beach printing, pacific beach graphic design. san diego graphic design, 92101 business cards printing, 92101 banners,printer downtown san diego signs banners. tradeshow banner downtown flyer printing downtown graphics. Mission Beach downtown graphic design downtown san diego graphic design, La Jolla 92108 printing 92108 banners.
san diego banners mission valley banners, mission valley printing. PB mission valley graphic design mission valley graphic design. 92108 signs, 92108 banners, san diego signss mission valley sign maker, Del Mar PB mission valley signs.Pacific Beach mission valley sign shop Giclee 92109 signs, sign. downtown signs, custom signs, la jolla signs, la jolla printing printer del mar signs lightbox light box, clairmont signs, downtown signs,tradeshow printing tradeshow graphics convention printing tradeshows pacific beach san diego printing
92108 printing, 92108 banners san diego banners mission valley banners. mission valley printing mission valley graphic design. mission valley graphic design. 92037 banners, la jolla banners la jolla printing. la jolla graphic design 92037 business cards printing,PB tradeshow convention 92037 banners. 92093 banners, del mar banner, del mar banners, printer del mar printing. del mar graphic design 92093 business cards printing, 92093 banners, san diego tradeshow printing solana beach banner printer solana beach banners.printer solana beach printing, solana beach graphic design. clairmont graphic design. these are great ways to find us on the web.
“Our Client's Success, is Our Success” Matt Santora, Founder